OUR MISSION.
Our mission is to bring like-minded people and professionals together, working towards a common goal of redefining the Health and Fitness industry. Utilising a range of innovative movement modalities, combined with holistic health services aimed at bettering the everyday lives of our community in Papamoa and beyond.
ReDefined is a vision, a dedication towards the betterment of the health, fitness, and wellness industry that has been over 40 collective years in the making. Founder, Jimmy August aims to simplify what can often be a confusing message about how to improve your overall wellbeing by combining proven science, with a holistic purpose.
OUR VISION.
Our Mission.
Our Vision.
Our Story.
Our mission is to bring like-minded people and professionals together, working towards a common goal of redefining the Health and Fitness industry. Utilising a range of innovative movement modalities, combined with holistic health services aimed at bettering the everyday lives of our community in Papamoa and beyond.
OUR OFFERING.
The core of our concept is our unique “Four Studios - One Membership” offering. Our Performance Studio houses the latest, and most innovative fitness and strength training techniques, our MindBody Studio is our own dedicated world-class Hot Yoga offering, the Open Gym is a functional training space where you can train on your terms at any time, while our Movement Studio brings the best of what Pilates has to offer with both Reformer and Mat Pilates, rounding off New Zealand’s most innovative fitness offering.
JIMMY AUGUST
FOUNDER
Jimmy’s journey began in Wellington, New Zealand, where he ignited his passion for fitness as a Personal Trainer with Les Mills. A chance move to London saw him transition seamlessly into health club management, where diverse roles honed his leadership skills.
But Jimmy's true strength lies in his unwavering commitment to "doing things the right way." He champions people-centric approaches, consistently driving successful health, fitness, and wellness initiatives marked by integrity and an innovative spirit.
You can check out more about his views in his podcast with Taming The Ferrets here.
UNIVERSAL WELLBEING PHILOSOPHY
ReDefined's Universal WellBeing Philosophy is based on the POWER 9 BLUE ZONES research, scientific evidence as to why certain populations of the world live the longest.
NATURAL MOVEMENT
Get more physically active and move in ways the body was meant to move. Functional movement and incidental activity. Walk the kids to school, bike to work, don’t sit on a machine when exercising. Go explore nature!
CONSCIOUS EATING
It takes the stomach twenty
minutes to tell the brain it is full, causing most people to accidentally overeat. Stop eating when you are 80% full. This simple habit can help improve digestion and prevent that uncomfortable post-meal sluggishness.
FIND YOUR TRIBE
Include healthy-minded, like-minded, and supportive people in your life. This could be the most powerful way to add years to your life expectancy. The right community doesn’t just uplift you - it keeps you accountable and inspired every step of the way.
KNOW YOUR PURPOSE
Understand your WHY, and use it as a source of inspiration and motivation to increase your longevity. Your purpose gives meaning to the small, everyday actions that build a healthier, happier life.
EAT REAL FOOD
Eat a diet rich in whole foods,
and minimise processed foods. Eat naturally, wholesomely, and based on your goals, by understanding your energy balance. Aim to have 30% of your diet from quality protein sources.
EMBRACE CHALLENGES
Every one of us faces our own challenges so embrace them daily, be resilient, and reap the benefits of reaching your potential. Each obstacle you overcome builds strength, confidence, and a deeper sense of purpose.
DOWN-SHIFTING
To reverse inflammation related to every major age-related disease, find time each day to meditate, nap, enjoy happy hour, or just make time for yourself. Reducing stress is crucial to your longevity.
THE BIGGER PICTURE
Be mindful of your choices and their impact on the world and the future of our children. Only buy what you truly need, and commit to preserving nature and ensuring the longevity of our planet.
Life is a balance and take the time to enjoy what you can, and fully live the life you have been given. If 80% of the time we can prioritise our health and movement, then we can
enjoy some wine with friends,
or enjoy cake at a party guilt-free.
BALANCE