OUR MISSION
Our mission is to bring like-minded people and professionals together, working towards a common goal of redefining the Health and Fitness industry. Utilising a range of innovative movement modalities, combined with holistic health services aimed at bettering the everyday lives of our communities in New Zealand.
OUR VISION
ReDefined is a vision, a dedication towards the betterment of the health, fitness, and wellness industry that has been over 40 collective years in the making. Founder, Jimmy August aims to simplify what can often be a confusing message about how to improve your overall wellbeing by combining proven science with a holistic purpose.
OUR OFFERING
Five studios. One membership.
Everything you need to train, recover, and unwind, all in one place, on one membership designed for your wellbeing and longevity.
Performance Studio
The latest and most innovative strength and fitness training techniques.
MindBody Studio
A world-class Yoga & Meditation experience across hot and non-heated sessions,
Movement Studio
The best of Reformer and Mat Pilates, from beginner to seasoned practitioner.
Open Gym
A fully equipped functional training space for on-your-terms workouts.
Recovery Lab
Two infrared saunas, three magnesium infused ice baths set at varied temperatures, and premium compression therapy - rounding off New Zealand's most innovative fitness offering.
OUR FOUNDER
Jimmy August
Jimmy’s journey began in Wellington, New Zealand, where he ignited his passion for fitness as a Personal Trainer with Les Mills. A chance move to London saw him transition seamlessly into health club management, where diverse roles honed his leadership skills.
But Jimmy's true strength lies in his unwavering commitment to "doing things the right way." He champions people-centric approaches, consistently driving successful health, fitness, and wellness initiatives marked by integrity and an innovative spirit.

UNIVERSAL WELLBEING PHILOSOPHY
ReDefined's Universal WellBeing Philosophy is based on the POWER 9 BLUE ZONES research, scientific evidence as to why certain populations of the world live the longest.

NATURAL MOVEMENT
Get more physically active and move in ways the body is meant to move. Functional movement and incidental activity. Walk the kids to school, bike to work, don’t sit on a machine when exercising. Go explore nature!
CONSCIOUS EATING
It takes the stomach twenty
minutes to tell the brain it is full, causing most people to accidentally overeat. Stop eating when you are 80% full. This simple habit can help improve digestion and prevent that uncomfortable post-meal sluggishness.
FIND YOUR TRIBE
Include healthy, like-minded, and supportive people in your life. This could be the most powerful way to add years to your life expectancy. The right community doesn’t just uplift you - it keeps you accountable and inspired every step of the way.
KNOW YOUR PURPOSE
Understand your WHY, and use it as a source of inspiration and motivation to increase your longevity. Your purpose gives meaning to the small, everyday actions that build a healthier, happier life.
EAT REAL FOOD
Eat a diet rich in whole foods,
and minimise processed foods. Eat naturally, wholesomely, and based on your goals, by understanding your energy balance. Aim to have 30% of your diet from quality protein sources.
EMBRACE CHALLENGES
Every one of us faces our own challenges so embrace them daily, be resilient, and reap the benefits of reaching your potential. Each obstacle you overcome builds strength, confidence, and a deeper sense of purpose.
DOWN-SHIFTING
To reverse inflammation related to every major age-related disease, find time each day to meditate, nap, enjoy happy hour, or just make time for yourself. Reducing stress is crucial to your longevity.
THE BIGGER PICTURE
Be mindful of your choices and their impact on the world and the future of our children. Only buy what you truly need, and commit to preserving nature and ensuring the longevity of our planet.
BALANCE
Life is about balance. Take the time to enjoy what you can and fully live the life you’ve been given. If, 80% of the time, we prioritise our health and movement, then we can enjoy a glass of wine with friends or cake at a party guilt-free.
